ADVERTISING

Please follow the guidelines below for ad specifications to help us ensure that your ad campaign begins on schedule. Normally, creative must be received at least 2 business days before scheduled start date. In the case of Interactive / Rich Media, creative must be received 5 days prior to the start date.

We will accept ads in most formats, including DHTML, HTML, GIF, JPEG, animated GIF, and Flash. All Flash ads must have a back up .gif and must be user initiated. Audio for Flash ads may not be automatic, and must be user initiated. An Audio On/Off option must be available to viewers of audio-enabled Flash ads. Animation is limited to first 15 seconds, and continuous looping of entire ad is not permitted; animation may loop unlimited times within 15 seconds. Flash ads can only be viewed in specific browsers with the Flash plugin.

Large Banner

468x60 pixels

Small Banner

125 X 60 pixels

Non-Rich Media Ad Notes:

Ad Types: HTML, GIF, and JPEG
Non-rich Media: 20K
Clickthru URL Limit: 450 characters (i.e. - how long your web site URL can be) Alt Text Max: 65 characters incl. spaces (i.e. - on hover ALT text)
Ad Border: Ad must feature a 1 pixel border (gray [#666666] or black recommended, though any color that clearly distinguishes the ad from the content may be used.

Interactive / Rich Media Notes:

File Types: DHTML, animated GIF, and Flash
Rich Media: Up to 30k initial load; Up to an additional 85k may be loaded after a user moves their cursor over or clicks on the banner.
Audio Notes: Audio is allowed, but must never be automatic. It must be user initiated.
Audio File Size Limit: Unlimited within Rich Media file size.
Loop Limit: Animation limited to approximately 15 seconds, unlimited looping within 15 seconds.
Ad Border: Ad must feature a 1 pixel border (gray [#666666] or black recommended, though any color that clearly distinguishes the ad from the content may be used.